My teen years, like most, were filled with afternoons sitting with friends obsessing over remedies for our beauty woes, like that fine peach fuzz perched on our upper lips that was just too dark for our taste. And if you have brothers, you were particularly aware of all your flaws, because they pointed them all out, and made a few up as well- oh, the teen years.
I have (surprisingly fond) memories sitting with my bestie mixing Jolen Creme Bleach accelerator powder into the creme base and applying it to our upper lips. We felt very grown up, and loved the appearance of a bare upper lip in less than ten minutes. Jolen Creme Bleach was a social life saver for teen girls everywhere, because it worked (from what I recall, the only one that did), and it was one of the first beauty remedies I ever used. And it worked everywhere, even on the embarrassing “treasure trail” that was exposed during the summer when we’d hit the beach in our bikinis, and for some girls, those dreaded sideburns…we all loved Jolen!

I don’t have daughters, but if I did I know this would be a beauty rite of passage for them too. Jolen works quickly and perfectly, is kind of fun to put and on wait while sitting around in the bathroom giggling together. It’s no surprise it’s the #1 selling bleach brand in the world, and I found out it’s celebrating its 50th birthday as a beauty staple- 50 years of giving women everywhere more confidence!

Jolen created a new facebook page in honor of its 50 years of helping women Go Confidently, and there are lots of prizes- more than 50 winners! Now through November 14, 2014, enter the Jolen 50th Giveaway for a chance to win $50 gift cards to Jolen retailers (CVS, Harmon, Rite Aid, ULTA, Walgreens, Walmart, and more), as well as Jolen Creme Bleach product. Enter here: #GoConfidently.
Jolen has also introduced new packaging, incuding a cup to make mixing easier, especially when making more for larger areas. I recall using that little plastic sheet to mix mine on- you young folk have it so much easier today!
Jolen Creme Bleach is available in both original and sensitive formulas, and I have a feeling it’s going to continue to be a beloved beauty staple for girls and women everywhere for at least another 50 years.
Stay connected to Jolen for offers, giveaways and the latest in beauty tricks from celebrity makeup artists at http://www.facebook.com/Jolen.
This is a product-provided, sponsored conversation. I received both Jolen Creme Bleach formulas and a Conair 3X/1X Illuminated LED Mirror for my own personal use. All opinions, text and experiences are my own.


